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Do you give due attention to the figure of the financial management report at the time of make important strategic decisions for your company's future? These are an essential question for anyone looking to outline effective actions based on real data.
We know that it is very important that managers and entrepreneurs have the capacity to reinvent the institution, adapting to the fluctuating demands of the market. This waist game is essential, especially to avoid financial complications and keep the bills in the blue.
In view of the importance of the topic, we will present, throughout this article, some of the most important management reports that you cannot fail to analyze in your daily business. In addition, we’ll show you the reasons for automating this process and how to do it. Check it out next!
What is a financial management report?
Management report is a document that shows, in an organized way, important and updated information about the company's operation within a certain period of time - usually annually.
The objective, of course, is to provide the manager with the largest possible amount of consistent information to promote a leap in quality in the strategic decisions made in the organization's routine. This is only possible because management reports keep the entire business history.
With the technology we currently have, these documents are usually issued automatically by the management system or prepared by the accountant. In addition, they are analyzed by Decision makers, so as to understand what the customer wants and what we need to do to deliver what he wants.
What are the types of management reports?
Income Statement (DRE)
The DRE is a document prepared by the accountant. Its main objective is to highlight the financial health of the establishment. This is done by exposing the breakdown of net income for a given year.
This is an accounting description widely used to prove whether the enterprise is making a profit or loss, which can be important to attract new partners, investors or even to get credit at the bank.
O cash flow report it takes information about the company's financial launches and helps the manager to monitor in real time the financial situation of the business, comparing the forecasts for the month and the values actually achieved. Thus, it guarantees the ability to invest from an account with a positive value.
The sales report can present information related to sales in general, associated with all kinds of secondary criteria. The goal is to know and analyze growth or falls due to numerous factors.
We can know, on average, how much each customer spends on a single purchase, find out the percentage of male or female customers, the length of the buyer's journey, the number of sales, among many other useful information for the development of new products or for the designing an advertising campaign, for example.
A customer satisfaction it can be measured from concrete data recorded in the company's system, such as the quantity of products purchased, how much the customer has already spent, his average ticket and the quantity of purchases he has made.
Another way is to provide a notebook of suggestions, complaints and praise, both in the physical and virtual environments. In addition, you can ask customers to rate your service or product every time they buy.
So that the questionnaire does not become inconvenient, many managers choose to condense public feedback in just one question: “how likely are you to recommend our products and services to a friend or colleague?”.
Every entrepreneur soon realizes that the employee is a kind of second customer. That is: it is also part of the manager's job to appreciate the well-being of his team. After all, a motivated and well-connected team is much more productive.
You can prepare a questionnaire to be completed anonymously (or not) by all employees of the company, listing questions related to the supervisor, the duties performed, the remuneration, the working conditions and the company colleagues.
Despite being mandatory, the balance sheet is often neglected by organizations. Its function is to develop an accounting report based on the records of financial transactions in a given period.
From this, investments and their sources of funds are identified. In addition, it informs about the assets, rights and obligations of the business through a block that organizes and classifies all the information. With this observation of evolution, it is possible to Tax Planning.
This document assists in determining financial actions by showing data relating to the company's expenses and revenues over a previously defined period. With this, it is possible to elaborate an effective planning, because it is possible to know about investments, seasonality of products, sales estimate and indebtedness.
This means that the corporate budget allows a solid analysis of the situation in which the enterprise is located, its objectives and the market prospects. For this reason, it prepares a scenario where it is possible to face challenges and take advantage of opportunities, helping to reallocate resources and cut unnecessary expenses.
Why and how to automate this control?
Automation is increasingly present in organizational environments. This is because it contributes with agility and increases the productivity, precisely because it facilitates bureaucratic processes. When it comes to management reports, an automated system contributes to the collection and analysis of data, since everything is done in real time. In addition, it is much easier to filter information and compare it, according to corporate needs.
To start automation in everyday organizational life, there are many technologies capable of creating these documents and helping in decision making, such as Business Intelligence (BI) and Enterprise Resource Planning (ERP). Check below the details of each one.
This management system integrates all sectors of the company, allowing data to relate to each other. Thus, it is possible to control the financial, accounting, logistics and many others in a single platform, which provides reports on the performance of the processes.
Business Intelligence - as BI is known - depends on software, such as ERP, to show its value. This tool is able to deliver relevant information to the right people at the best time. This means a contribution to the planning of actions and monitoring of results, pointing out what should be redirected and where to continue investing.
Did you realize the importance of financial management reporting for business growth? Success doesn't just depend on a good product or service and a competitive price. O financial planning and the monitoring of results are also important factors, especially in the long term. By automating them, you get help creating these documents effectively.
Now that you know the advantages of making management reports and are ready to develop them, be sure to download our guide to successful business financial management!
In this free eBook you will understand that earn more and spend less is not the only secret to business success. Discover the main steps and the best tips for successful business financial management. Download for free: